BY LAUREN GIUDICE, OC METRO MAGAZINEBrandywine Homes, a family owned residential homebuilder based in Irvine, is going to build a 66-unit townhome community in Rancho Santa Margarita. Construction will begin in early 2012 and the entire $31 million project will be completed in 2015.
The complex, called Bungalows, will feature 11 buildings and sit on four acres. There will be both two and three story homes with prices from the low $400,000s to mid $500,000. The homes will range from 1,644 to 2,100 square feet and have a variety of floor plans.
The community, which is just off the 241 Toll Road, includes a neighborhood park and residents will have access to a nearby lake and pool.
“We’re excited about bringing Bungalows to the market,” said President of Brandywine Homes Brett Whitehead. “The homes will be larger than townhomes on the resale market but smaller than single-family detached homes. We expect to attract younger buyers in their 30s, newlyweds, couples just starting families and perhaps some new buyers who don’t want the big house or the maintenance of the backyard.”
BY JOHNATHAN LANSER AND JEFF COLLINS, ORANGE COUNTY REGISTER
Brandywine Homes will build 66 townhomes on the site of an old religious school in Rancho Santa Margarita.
The $31 million project called “Bungalows” will comprise 11 buildings at 30482 Avenida De Las Banderas — near the popular IHOP restaurant.
Two- and three-story homes.
Size: 1,644 to 2,100 square feet.
Features? “Granite counters, kitchen islands, walk-in closets, balconies, garages and great rooms.”
Priced from the low $400,000s to the mid $500,000s.
Brett Whitehead, president of family-owned Brandywine Homes from Irvine: “It is very rare to find an infill site like this in a built-out community in south Orange County … The homes will be larger than townhomes on the resale market but smaller than single-family detached homes. We expect to attract younger buyers in their 30s, newlyweds, couples just starting families and perhaps some new buyers who don’t want the big house or the maintenance of the backyard.”
Construction to begin early in 2012 with models ready for next summer.
Garden Grove – The Phan’s are just one of a discerning group of people who realized it was the right time to buy a new home and Pomelo was the right choice; with its central location in Garden Grove, new upscale features and two car garages with full driveways. Happy with their decision, the Phan family is settling in to their new home.
Homeshoppers are encouraged to visit today and mark their calendars for Saturday, July 9th, from 12pm to 3pm, when an exciting event will be held to reveal the newest, decorated model home at Pomelo. The day will be filled with food, fun activities and tours of the model home. Read More >
Garden Grove – Hien and Jamie Bui are thrilled to have taken the step from renting to owning a new home at Stonecourt. “Interesting how a single moment can change your life. We had no intention of buying a new home but we stopped in to see the model home at Stonecourt. From the moment we walked in the door, we knew our life was about to change,” said Jaime Bui. “Lisa, the sales person, helped us every step of the way right until we moved in. She and the rest of the Brandywine team really made it easy.”
The Bui’s added, ”We wanted to make sure we had made the right choice, touring nearby communities confirmed our decision. None of the other new homes came close to the design level, available living space and attention to detail that we found at Stonecourt. We couldn’t be happier!” Read More >
Garden Grove – Tour the beautifully decorated new model on Saturday, July 9 and enjoy fun activities and refreshments from 12pm to 3pm.
Bungalows Development Will Mix Two- and Three-Story Homes Priced From the low-$400,000s to the mid-$500,000s
RANCHO SANTA MARGARITA, Calif. – June 27, 2011 – Brandywine Homes will enter the Rancho Santa Margarita market with a 66-unit townhome community, the company announced today after closing a deal on four acres just off the 241 Toll Road.
Bungalows, an 11-building complex at 30482 Avenida De Las Banderas, will mix two- and three-story homes priced from the low $400,000s to the mid $500,000s.
“It is very rare to find an infill site like this in a built-out community in south Orange County,” said Brett Whitehead, president of Brandywine Homes, a family owned and operated company specializing in infill development. “It’s a great location in a great community – quaint, quiet, low traffic and low crime with good schools.”
Construction on the $31 million project is scheduled to begin early in 2012 with a full model complex finished by summer, 2012, and the first units ready for occupancy by the fourth quarter of 2012. The entire project will be completed in 2015.
Panel on ‘Filling a Void With Urban Infill’ is Part of The Show’s Innovation Strategy Forum in San Francisco
IRVINE, Calif. – June 13, 2011 – Brett Whitehead, president of Brandywine Homes, will participate in a panel discussion on Filling a Void With Urban Infill during the PCBC Show’s Innovation Strategy Forum at 2:45 p.m., Thursday, June 23, at the Moscone Center in San Francisco.
Whitehead and fellow panelists Michael Maples, Principal and CEO of Trumark Homes, David Greminger, President of Fieldstone Partners California, LLC, and Terry Mitchell, President of Momark Development, will explore such issues as their business plans at the start of the economic recovery, adjustments to those plans, company characteristics that give them a unique advantage and other topics relating to single-family homebuilders finding opportunities in urban infill at the tail end of the market collapse.
One Word: Flexibility
Flexibility is a concept not often associated with the business of homebuilding. By nature, the process of acquiring land, entitling it for development, constructing, building and selling homes is long and arduous. Even more so today than 10 years ago, just the time spent entitling properties has almost doubled due to ever growing environmental restrictions, testing requirements and governmental bureaucracies. As a result, the product that most of us build could have been conceived two years prior to breaking ground on a new community. The problem, which we all have seen over the last few years, is that as market conditions change, so do the wants and needs of the consumer.
As jobs became tight and mortgages increasingly difficult to qualify for, American homebuyers shifted their outlook from “bigger is better” to “comfortable and responsible”. This was especially true in the Southern California infill development market. Those of us who continued with plans for 3,000 sq. ft. homes on 3,500 sq. ft. lots paid the price, while those of us who remained flexible recognized the shift in consumer appetite and revised plans accordingly, retooling with smaller homes in more traditional configurations. In certain instances, the re-casting of product type needed to occur in the midst of on-going construction in a single community. It was not easy, but those who made the changes reaped the benefits or, at a minimum, avoided a catastrophe.
The concept of flexibility can be applied to a myriad of other aspects of this business, such as quickly revamping a marketing campaign that has missed the mark, being open to new and creative financing options, or exploring cost-cutting construction techniques and/or alternative building materials. It’s a very simple principle that, if employed company-wide, can lead to success in even the toughest of times.
Being flexible has been about embracing the changing housing market rather than fretting over it, and for those of us who have continued to thrive, flexibility has made all the difference.
David Barisic has been Vice President of Sales and Marketing at Brandywine Homes since 2001. During his tenure, he has overseen the sale of homes in 25 communities across southern California and driven revenues of approximately $360 million. Brandywine Homes is a residential homebuilder based in Irvine, Calif., that specializes in challenging infill development.