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Tips for Launching a New Community Today #1

By Dave Barisic
Vice President of Sales & Marketing
Brandywine Homes

Question: What are some effective strategies, in your opinion, for opening a new home community in the current market? What factors do you need to consider to sell new homes in California? Has this changed from years past?

Answer: Build a decent interest list in your new homes for sale by getting signage and a website up early…creating a buzz well in advance of an grand opening can make a big difference. I think that the “pre-marketing” campaigns (advertising in advance of models and a full sales push) have been extruded over the past few years. It has been much more difficult to drum up a large interest list in a short amount of time.